I help teams make great products.

With over 25 years of experience running product teams, I can help your team fast. My bio, in brief:

Early leader at influential Starwave (NBA.com, ABC.com)
First UX leader at Blue Nile, Creative Director at Expedia
VP of Product, Dolly
Multiple early-stage start-ups

Alex Berg Consulting

Alex W. Berg - Product Management Consultant

Services

Available on a project or advisory basis, I can augment your leadership team to help take your product (and your team) to the next level.

Fractional Head of Product

From day zero to scale, I can help develop or refine your product strategy in a way that gets teams aligned fast.

Product Strategy

Weaving user centered practices into teams requires expertise. I can design research, train your team, and retool your rituals to be more user centric.

Consumer Research

How I work

When a product is under performing the symptoms are often painfully clear - lacking adoption, poor retention, middling feedback. A diagnosis? That can be more opaque; especially for internal teams. I can help.

While my process will be tailored to your situation, the initial approach is always the same - a lot of questions followed by a detailed, but iterative proposal. I tailor my approach for rapid learning so you see value from the jump. Interested in learning more?

Drop me a line.

Testimonials

"Alex has a terrific track record as a product mind and as a company leader, I hope I get a chance to work with him again. He is also a dedicated and thoughtful manager of people and a great friend to most everyone who's lucky enough to work with him. "

Jake Freeman - Director of Product Innovation at Netflix
"If you are looking for a consumer expert that can lead, manage, and implement across a variety of roles, Alex would be my first call. He is an expert in Product, Acquisition, Testing, Value Prop, and more. Beyond his skills, he is a senior leader working with the team and Board."

Brian Watkins - SVP of eCommerce & Business Strategy at Callisto Media
"No one is ever better prepared than Alex and, with a unique ability to see around corners, he is able to move teams quickly and predictably toward the objectives at hand. If I were thinking of starting another company, Alex would be the first person I'd call."

Kevin Flaherty - SVP Digital at MOD Pizza
Alex is a fantastic partner. I recommend him to anyone looking for a product leader. The fact that he has both consulting and in-house experience is tremendously powerful. He deeply understands the entire pipeline from "brand vision" down to "testing this feature". He always starts with the customer. I am consistently impressed with how he uses user research and interviews to inform product management.

Scott Porad - CTO at Dolly (former CTO Rover)

Your ROI formula is (probably) dated

There’s a good chance you’re already aware of the impact even speculative interest rate changes can have. Perhaps your retirement portfolio has seen some jarring swings, or maybe your company has gone through recent layoffs. As the cost of money has increased, businesses are behaving differently; focusing on revenue health over revenue growth.

Consequently, if you’re still using revenue to forecast project ROI, you’re a step behind.

Read the rest of this post on LinkedIn.

Drop me a line

I love helping teams develop great products. If your product is underperforming, or you seek assistance in exploring a new product, I can help.